Priming

Priming is a non-conscious influence of past experience on current performance or behavior.
(p. 88)

When the participants were then asked to create a word by filling in spaces in “c_ _ p _ _ _ tive” to create a word, 71 percent of the business group created the word “competitive,” compared to 42 percent of the neutral group (the other possibility, which the neutral group favored, was “cooperative”).
(p. 90)

Putting a picture of eyes over a depository (honesty box) the people left more money in the box. The picture promoted cooperative behavior amongst the participants.

participants also reacted faster to cleaning words when the citrus scent was present.

see also

Tags: neuroscience science
Superlink: 050 🧠Neuroscience 020 👥Psychology

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The Hidden Mind

Erstellt: 05-05-22 19:16