Disgust and Purity
The domain of the insular cortex (insula). If you bite into rancid food, the insula activates, just as in every other mammal. You wrinkle your nose, raise your upper lip, narrow your eyes, all to protect mouth, eyes, and nasal cavities. Your heart slows. You reflexively spit out the food,
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Think about rancid food, and the insula activates. Look at faces showing disgust, or subjectively unattractive faces, and the same occurs. And most important, if you think about a truly reprehensible act, the same occurs. The insula mediates visceral responses to norm violations, and the more activation, the more condemnation.
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⇒ Deshalb mag ich es nicht über eklige Sachen beim Essen zu reden
The insula not only prompts the stomach to purge itself of toxic food; it prompts the stomach to purge the reality of a nightmarish event. The distance between the symbolic message and the meaning disappears.
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contemplating a morally disgusting act leaves more than a metaphorical bad taste in your mouth—people eat less immediately afterward, and a neutral-tasting beverage drunk afterward is rated as having a more negative taste (and, conversely, hearing about virtuous moral acts made the drink taste better).
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social conservative have a lower threshold for visceral disgust than do social progressive;
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⇒ Individuals - liberals and collective - conservative
implicitly evoking a sense of visceral disgust (e.g., by sitting in close proximity to a foul odor) makes us more socially conservative.
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A socially conservative stance about, say, gay marriage is not just that it is simply wrong in an abstract sense, or even “disgusting,” but that it constitutes a threat—to the sanctity of marriage and family values.
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First you’re disgusted by how Others smell, a gateway to then being disgusted by how Others think.
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Subjects examined an array of music CDs, picked ten they liked, and ranked them in order of liking; they were then offered a free copy of one of the midrange choices (number 5 or 6).
Subjects were then distracted with some other task and then asked to rerank the ten CDs. And they showed a common psychological phenomenon, which was to now overvalue the CD they’d been given, ranking it higher on the list than before. Unless they had just washed their hands (ostensibly to try a new brand of soap), in which case no reranking occurred. Clean hands, clean slate.
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see also
washing your hands and lying
Tags: neurobiology science
Superlink: 051 ☣Neurobiology 050 🧠Neuroscience
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Chapter 15 Metaphors We Kill By
Erstellt: 01-06-22 17:12